We proceed from the fact that the author’s, cool wine from Georgia should be Georgian in its communication.
The design of the logo, the name, and labels of the bottles dictate the tone of communication. We are talking about the nature of the beauty. We pay much attention to details. We are not afraid to appear naive or talk about our fears.
Our wines are not intended for a mass audience and should be aimed primarily at an audience that would be open to messages. This means that we need a thinking, adult, and independent audience that is ready to listen and does not expect us to adapt to their point of view.
There is a great division in this country. From the point of view of human perception, Georgia is divided into several countries. On the one hand, Georgia is a Caucasian country with a rich historical heritage and its own traditions. In many ways, in the view of the older generation, Georgia is "obliged" to protect its traditions, because they are the identity of this country. At the same time, ruling empires did not influence Georgian traditions. They are the embodiment of the old history of Georgia.
On the other hand, Georgia is now a promising, modern and rapidly developing state of a modern type. This is more evident for the younger generation, but some points are also aimed at the older generation: state subsidies for small businesses, transparency of reporting and automated processes. In addition, there is flexibility in terms of self-expression and the value of public speech.
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